Serious gaming for teaching
PhD defence by Sabine Emad of her thesis entitled “Cost effective game based marketing teaching in immersive 3d virtual worlds: implementation to case study teaching in second life”, with the thesis committee: Prof. Hélène Michel (Grenoble) and Stephanie Missonier (HEC)
The problem this research is trying to solve is to leverage on virtual worlds technologies to propose an innovative marketing teaching method, which is flexible enough to be implemented by any marketing faculty, is better suited to the gamers’ generation and allows for a more customized and more efficient learning.
